Leadership team

Designer, strategist, and entrepreneur with over 20 years of experience at the intersection of user experience, technology, and innovation. As CEO and co-founder of Orvian, Raffaele leads the firm’s vision to orchestrate meaningful relationships between brands and people, organizations and citizens. His background spans design leadership, digital strategy, and organizational transformation for major global companies. Formerly CEO and Co-founder of Fifth Beat, he has guided multidisciplinary teams in shaping products, services, and systems that unite creativity with business impact. Passionate about human-centered innovation, he believes that design is not just a discipline — it’s a way to build better organizations.

Technology leader with deep expertise in digital platforms, software architecture, and scalable systems design. For over 25 years, he has helped organizations transform ideas into resilient, high-performing products — from enterprise applications to AI-driven platforms. Formerly Technology Director at Fifth Beat, he has led multidisciplinary engineering teams, integrating design, data, and DevOps to deliver seamless digital ecosystems. Passionate about building technology that empowers creativity, accelerates innovation, and turns complexity into clarity.

Commerce strategist with over 15 years of experience helping brands scale across digital and physical channels. Specialist in modular commerce, marketplace integration, and Merchant of Record models for global expansion. Has led eCommerce transformations for leading retail, fashion, and consumer brands — bridging technology, operations, and experience design. Formerly MD at Eurostep, where he built end-to-end commerce strategies connecting platforms, people, and performance. Believes that the future of commerce lies in orchestrating every interaction — from checkout to customer loyalty.

Design leader shaping digital products and experiences for global brands including Silversea, Sky, IKEA and Luxottica. Expert in bridging research, strategy, and design systems to craft meaningful, scalable interfaces. Recognized for his human-centered approach and cross-disciplinary leadership in complex digital ecosystems. Formerly Design Director at Fifth Beat, where he guided multidisciplinary teams and mentored a new generation of designers. Advocate for the craft of design as both a creative and organizational force.

Expert in marketplace strategy and Merchant of Record operations, Gianluca helps brands design and scale their presence across platforms like Amazon with end-to-end precision — from setup and compliance to performance optimization.
Formerly MD at WAC, he has led Amazon transformation projects for leading consumer brands, building systems that turn marketplace complexity into measurable growth.

Growth strategist with over 15 years of experience at the intersection of marketing, data, and digital media. Francesco helps brands accelerate performance through integrated strategies that connect creativity, analytics, and technology. He has led growth and acquisition programs for leading global and Italian brands, optimizing media investments across channels and markets.
Formerly MD at Magilla, he has built data-driven marketing ecosystems that translate insights into measurable impact. Passionate about turning attention into action, and campaigns into lasting brand value.

Strategist and innovation leader with deep expertise in organizational design and process transformation. Francesco helps companies align purpose, structure, and operations to enable sustainable growth and adaptability in the digital age. With a background that bridges business strategy, human dynamics, and organization design, he has guided numerous organizations through complex transformation programs — redefining how teams collaborate, decide, and deliver value.
Professor of Organization Design and Management at Luiss Guido Carli and University of Cassino he combines academic insight with pragmatic execution to turn strategy into living systems.

Creative strategist with over 12 years of experience shaping narratives for global and emerging brands. Fabio helps organizations define their voice, craft meaningful stories, and build emotional connections across channels and audiences. His work spans brand identity, transmedia storytelling, and content ecosystems that bridge creativity and strategy. Formerly MD at Magilla, he has led multidisciplinary teams in developing campaigns, films, and branded experiences that turn purpose into resonance. Passionate about the power of words, images, and ideas to move people — and brands — forward.

Specialist in marketplace management and Merchant of Record models, Lorenzo helps brands optimize their Amazon and multi-marketplace operations from strategy to execution. With a strong background in digital commerce and retail
performance, he supports organizations in building data-driven, scalable ecosystems that maximize visibility, conversion, and compliance. Formerly COOr at WAC, he has led end-to-end Amazon programs for global consumer brands — transforming marketplace challenges into structured, measurable growth.

Technology architect with deep expertise in loyalty platforms, open-source systems, and digital infrastructures for the financial and banking sectors. Giacomo helps organizations design and scale secure, high-performance ecosystems that balance innovation with reliability. He has led the development of modular architectures that power complex loyalty programs and transactional platforms.
Formerly Technology Lead at Magilla, he bridges engineering excellence and marketing — enabling technology to become a driver of trust, value, and lasting relationships.

Finance executive with extensive experience in corporate governance, financial strategy, and sustainable growth management. Nello oversees Orvian’s financial architecture — from planning and control to investment strategy and performance optimization. With a background spanning multinational environments and fast- scaling digital businesses, he ensures that innovation and rigor move in step.
Formerly CFO at Fifth Beat, he has built financial frameworks that support agility, transparency, and long-term value creation. Passionate about turning numbers into insight, and insight into strategic advantage.